Direct-response funnels
Payments for direct-response funnels and paid traffic
When you buy traffic, every declined payment and every capped MID costs you money. LumniPay turns more clicks into approved orders and bigger baskets.
The challenge
What gets in the way today.
Ad spend wasted on declines
A customer who clicks, fills the form and gets declined is traffic you paid for and lost.
Caps that stop scaling
A winning campaign can hit a MID's monthly limit in days and force you to pause ads.
Average order value
Funnel economics depend on bumps and upsells, and asking for card details again kills conversion.
How LumniPay helps
Payment infrastructure built for this model.
Mobile-first checkout
Fast, short checkout pages with Apple Pay and Google Pay for social traffic.
Order bumps
Add a complementary product at checkout with a single tick.
1-click upsells and downsells
Charge post-purchase offers with the stored token, no card re-entry.
Cascade retries
Recover eligible soft declines on a backup MID before the customer leaves.
Cap-aware load balancing
Spread volume across MIDs so a winning campaign is not stopped by one account's limit.
FAQ
Common questions.
Can I build multi-step funnels?
Yes. Checkout, order bumps and a sequence of upsells and downsells can be configured per offer.
Are upsells really 1-click?
Yes. The card is tokenised at checkout, so accepting an upsell charges it without asking for details again.
What happens when my main MID hits its cap mid-campaign?
Load balancing skips the capped account and sends traffic to the other MIDs in the group, so your ads can keep running.
How do I get access?
LumniPay is available exclusively through Tagada. You get started on Tagada, and the application, review and activation all happen there.